Our Mission, Vision and Values

The Ellies Group provides products and services to people, and we endeavour to
let this inform everything we do. We’re not just a corporate institution
– we’re a family.

Exceptional: We are an exceptional company, excellent at what we do and striving to be best in class.

Principled: We honour our promises and keep our word. Nothing is as important as our reputation – not even our profits.

Committed: We believe in what we do and take dedication and loyalty seriously.

As a leader in the industry, we pride ourselves on products that are utilitarian, innovative, technologically advanced and engineered to the highest quality with your best interests at heart – without cutting corners. Ellies is committed to providing customers with direct, honest, trustworthy advice, so that they are empowered to make the correct decisions.

The Group’s larger goal is to be the brand of choice when it comes to satellite, multimedia, electronic, electrical, energy-efficient lighting and power solutions products, in both the residential and commercial sectors.

Ellies is also deeply committed to empowerment; helping to create business opportunities and stimulating SMME growth is a fundamental pillar of the Group’s belief system.