Ellies Holdings is made up of a number of extraordinary and strong brand names in South Africa including:

Ellies is a brand leader in South Africa in its identified product categories and industry sectors. For the past 38 years, we have come to be recognised for:

  • Excellent product diversification
  • Leading and trusted brand names, e.g. Elsat and Ellies, in the South African electronics market with substantial market penetration
  • Product innovation
  • Being uniquely positioned to benefit from DTT
  • Having leading product technology in both domestic and commercial lighting
  • A growing commercial division offering bespoke turnkey solutions in proprietary LED lighting, PV solar, signal, sound and AV equipment, and cable and fibre distribution networks
  • Being a business positioned for growth opportunities in Southern Africa and on the continent
  • Having a relevant geographic footprint
  • A highly experienced team, with technical ability and superior product knowledge
  • Leading distribution capabilities
  • An ability to identify market opportunities
  • Being at the forefront of new technologies core to our business focus areas